Bulk SMS Marketing is an essential ingredient for any successful marketing campaign, with 98% of messages opened within the first three minutes of delivery. For business, the impact of text message penetration is now greater than ever before. According to Search Engine Journal consumers who are sent text messages have a 40% higher conversion rate than those who are not sending text messages.
SMS is the only truly universal communication mechanism, which, irrespective of technology, has the ability to reach 7 billion devices and over 5 billion people globally.
SMS marketing helps you connect with your existing users, while also potentially allowing you to make new customers.
Segment your audience – sending SMS messages to the right contacts
Guaranteeing all people get the message most applicable to them. With pick in/quit your group of onlookers has just volunteered to hear your voice, implying that they have just put resources into your business and are keen on what you need to state. Utilizing buy history, socioeconomics and some other information you may have can guarantee you're getting the correct message to the correct client.
Add Value and Variety
Make sure you are always updating your messages, never send the same message twice.
Keep your messages precise using simple informative language. Be brief and focused, know your target audience and speak directly to them.
Adding value to your message will give your customers the impression that you are a trustworthy brand. With every campaign be sure to add value, something that will benefit your customers, for example offering advice or tips on a topic that’s relevant to your industry.
Monitoring and Analyze
Monitoring each campaign to make sure that you are sending the most relevant information to the most relevant audience will optimize your SMS marketing campaign.
With 8.6 trillion text messages on average sent each year, SMS marketing is the most direct channel to reach current and potential customers.